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If you grew up in California, enjoyed a sweet treat on the American West Coast, or just watched movies or sitcoms based in L.A., you may have noticed something very particular—all the doughnut boxes are pink. Why? It’s all thanks to Ted Ngoy, a Cambodian refugee who came to the States in the 1970s. After opening up his first doughnut shop, Ngoy used pink boxes to package the baked goods. As his business grew, he began to train and mentor other doughnut moguls, all of whom carried on Ngoy’s tradition with matching pink boxes. Today, Mayly Tao, the reigning Doughnut Princess of L.A., keeps her great-uncle’s legacy alive at DK’s Donuts—adding her own modern twist.

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The Fader magazine and creative agency Cornerstone cofounders Rob Stone and Jon Cohen believe that creating and influencing culture is what has kept them ahead of the ever-changing game.

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What happens to billboards at the end of their advertising lives? One company in Los Angeles makes eco-friendly bags from billboards. Alec and Aric Avedissian, co-founders of Rareform, saw the need to recycle the vinyl from billboards into something more useful.

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Over the last decade, designer Luca Iaconi-Stewart has been building an incredibly detailed model of a Boeing 777, right down to the tiny seats and moving landing gear, using only paper folders and glue.

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